Q3 Chapter Meeting:
From "Just-In-Case" to "Just-In-Time"
Empowering Learning & Performance with MVP Knowledge Management
Frustrated by outdated, hard-to-find information that slows down performance and disrupts learning?
Too often, organizational knowledge is scattered across systems—or worse, locked in people’s heads—making training less effective and ongoing development harder to sustain. Traditional knowledge management frameworks can feel overwhelming, requiring expertise, time, and budgets many teams simply don’t have.
In this Q3 Chapter Meeting, author Martin Hobratschk shares insights from his book MVP KB: A Practical Guide to Customer Service Knowledge Management, showing how a “minimum viable” approach can turn any knowledge base into the “Most Valuable Player” of workforce development. Designed with a DIY spirit, MVP KB focuses on practical strategies for capturing institutional knowledge, reducing the “swivel chair experience,” and creating a single source of truth that supports both human learners and AI-driven tools.
You’ll walk away with a clear, lightweight framework for building and sustaining knowledge bases that improve training transfer, support continuous learning, and increase organizational effectiveness—without requiring big budgets or certifications.
Take this opportunity to connect with peers, share ideas over great food, and gain actionable insights and future-proofing tools to shape the future of talent development in your organization.
Martin Hobratschk is a Certified Knowledge Manager, customer and technical support leader, and author with almost 20 years of experience in knowledge management. Formerly with IBM, Apple, and Google/Nest, he's now CEO of Cognita Knowledge Management.
This chapter meeting is a complimentary event for ATD Austin Members.
Guests are invited for just $15!
Register Now
For more information about the event, contact our VP of Professional Development: pro_dev@tdaustin.org
