SAVE THE DATE: Q2 Chapter Meeting: Campaign. Not Courses. Marketing Turns Attention Into Action...It's Time for L&D to Catch Up

You'll leave with tools to:

• Identify and engage your learning audiences more strategically

• Apply proven marketing tactics to increase participation and adoption

• Design learning that drives action and supports business goals

About the Presenter

Jeffrey Petersen is Vice President of Client Solutions at ELB Learning, where he helps organizations design and deliver learning programs that combine strategy, custom content, and emerging technology. His background spans sales leadership, marketing strategy, and instructional design, giving him a unique perspective on how people learn, grow, and perform at work. Over the past decade, he has consulted with hundreds of organizations ranging from early-stage startups to Fortune 500 companies across the consumer, business, HR tech, and learning tech sectors. His work focuses on building programs that drive behavior change and connect learning to real business outcomes. Jeff lives in Dallas TX with his wife, Janelle, and four kids. When he's not working, any free time is likely spent chauffeuring children from one practice to another.

About ELB

ELB Learning is a full-service learning and development partner helping organizations create impactful, tech-forward training programs. From gamification and VR to staff aug and AI consulting, ELB empowers companies to build smarter learning experiences—trusted by 80% of the Fortune 100.