“Advertising You” An Ad Executive’s Secrets to Building a Successful Personal Branding Campaign: Career Transition SIG

This session will cover:

• Thinking Like a Marketer, not a Job Seeker

• Outlining your Career Objectives

• Determining the Right Target Audience

• Identifying your Unique Value Proposition

• Developing an Effective Marketing Strategy for your Job Search

• Best Practices for Utilizing Your Network

About Stephanie Bray

Stephanie Bray is the founder of Brave Paths Career Coaching. As a Career and Business Coach, she is passionate about helping entrepreneurs, executives, and job seekers through career transitions including identifying their ideal career paths, defining goals and values, building personal branding, developing successful marketing strategies, strengthening confidence, and overcoming challenges and setbacks. In addition to her training with CTI, one of the largest coaching schools in the world, Stephanie has a robust background of marketing and advertising sales experience developing hundreds of strategic media campaigns for major brands including Coca-cola, American Express, Hilton Worldwide, Audi, and Geico Insurance.