[Cancelled] Cliff Notes SIG - Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Web Analytics 2.0: The Art of Online Accountability and the Science of Customer Centricity
Author: Avinash Kaushik

The Web online marketing and advertising have been revolutionized in the past few years. yet, the approach to using data has remained largely the same as a decade ago. Our summary will show you how doing rigorous otcomes analysis can lead to understanding the impact and economic value of your Web site. The goal is to help you change how you make decisions online so you can think smart and move fast.

The Web, on-line marketing, and advertising have been revolutionized in the past few years, yet the approach tousing data has remained largely the same as a decade ago.

This book will give you a framework that redefines what data means on-line. It will show you how doing rigorous outcomes analysis can lead to understanding the impact and economic value of your Web site. The goal is to help you change how you make decisions on-line so you can think smart and move fast. 

Kaushik is the Analytics Evangelist for Google and author of the best-selling book, Web Analytics: An Hour a Day. He works with some of the largest companies in the world to help them evolve their on-line marketing and analytics strategies to become data-driven and customer-centric organizations. 

This book will help you use data to determine how to market effectively, how to truly connect with your audiences, how to improve the customer experience on your Web sites, how to invest your finite resources, and how to improve your return on investment.

About the Cliff Notes SIG:

• Advance registration is required (see link on left) to ensure there are enough transcripts for everyone. You can also register by emailing the SIG Leader. 
  
• Bring note-taking supplies. Transcripts will be available but collected back to preserve copyright. (If you wish, you can also order your own copy of the transcript or audio of the book summary from the Audiotech Store.)
• It is not necessary to read the book before attending the meeting. 
• Networking begins at 6:45 pm, and the audio review begins at 7 pm. Food and drink are allowed.