This book offers a fascinating look at the impact of social media, how it will continue to change the way businesses market products, and how consumers and businesses interact with each other. Learn how to harness the power of social media to increase sales, cut costs, and communicate with consumers.
Social media platforms like Facebook, YouTube, and Twittter are connecting hundreds of millions of people to each other through instant communication. This is a massive socio-economic shift that is radically changing the way companies and consumers behave, communicate, and interact with each other.
This is the brave new world of Socialnomics, in which consumers and the societies they create on-line make a profound impact on our economy and on the businesses that operate within it. On-line word of mouth and the powerful influence of peer groups have already made many traditional marketing strategies obsolete.
By contrast, today's best businesses are learning how to profitably navigate this new landscape. If social media isn't part of your business strategy, then you've already fallen behind the curve - and behind your competition.
Erik Qualman offers a fascinating look at the impact of social media on businesses to reveal what the future holds and how you can best take advantage of it.
Qualman is Global Vice President of On-line Marketing for EF Education, the world's largest private educator. He has also helped grow the on-line marketing and e-business functions of AT&T, Cadillac, EarthLink, and Yahoo.
Social media will continue to change the way businesses market products, and how consumers and businesses interact with each other. If you're a marketer, executive, or business owner, the big question is whether you'll keep up with those changes. In this book, you'll learn how to harness the power of social media to increase sales, cut marketing costs, and communicate directly with consumers.
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