Chapter Meeting: Preparing Your Team to Run Gamification Programs

Problem:  Gamification is an important and powerful strategy for influencing and motivating people. Unfortunately, many people think that gamification means adding a game to their learning program or making a computer or a video game.

Because of this confusion, combined with a lack of real-life case studies of gamification successfully applied to learning program, most do not understand how to deconstruct games to effectively drive the learning and behavior they want or need.

Solution:  Using case studies from real-life programs for organizations such as Brown University, Amazon.com, Wyndham Properties, ATB Financial, you’ll learn how and why Gamification works, in what context it is most effective, and what the limits are to this approach of employee engagement in corporate learning and talent development. Through hands-on application combined with anecdotal and empirical data, you will experience the good, the bad, and the ugly of gamification strategy design.  

What's in it for you?

• Learn how gamification tackles challenging problems, captures measurement, behavior analysis, and engagement in ways that can provide a real-time understanding of performance
  
• Use gamification mechanics and motivators to generate needed change, and enable your organizations to meet your business or learning objectives
• Map a practical method for approaching gamification in your organization

ATD Competencies:  Instructional Design, Learning Technologies and Training Delivery

Chapter Meeting Format: